Resume

Work experience

CASA BELLA HOME & LIVING

Metro Manila, Philippines || April 2023 – April 2024

Marketing Executive

• Generated written content for brand books, press kits, communications templates, and other materials
• Ensured brand consistency across all written and visual content produced for marketing and sales purposes
• Performed market research for existing brands and one new business venture
• Organized promotional events for raising brand awareness and client loyalty
• Coordinated communication, scheduling, and logistics for brand and media partnerships
• Managed marketing activity budgets and subsidy applications
• Managed social media brand content and targeted Meta ads for six (6) brands on Facebook and Instagram
• Formatted spreadsheets for data management and insight reports

KANTAR

Metro Manila, Philippines || November 2022 – March 2023

Account Executive

• Identified market trends and brand growth opportunities by analyzing consumer panel data
• Informed marketing strategies for brands by generating data-driven actionable insights
• Interfaced with client companies’ market research specialists in response to consumer panel inquiries
• Prepared agency presentation decks for full-year consumer insights reports

The Nature Conservancy

Worldwide Office – Arlington, Virginia, U.S.A. (Remote) || June 2022 – August 2022

Brand Marketing Intern

• Conducted market research on global regions to support TNC’s positioning, brand strategy and messaging framework
• Generated insights on demographics, psychographics and social trends to aid in young audience strategy development
• Gathered case study data on global marketing campaigns targeting young audiences in the organization’s priority markets
• Analyzed market information to identify commonalities and cultural nuances among audiences across global regions
• Developed strategic recommendations for communication with target audiences based on researched data
• Presented research findings and strategic recommendations to Marketing and Communications business unit directors

RTG Consulting Group

Shanghai, China || May 2019 – July 2019

Market Research Intern

• Collected data on products and business competitors for the development of a market research report
• Researched and reported data on market trends with a focus on influencer marketing targeting China’s Generation Z
• Compiled case study data and research insights for a deep-dive project on the trend of key opinion leaders in China
• Redesigned a 5-phase, 60-step brand licensing workflow map for the company’s internal use
• Formatted slide decks for use in company presentations

Leadership experience

Pilipino-American Student Association

Malibu, California, U.S.A. || August 2018 – April 2020

Culture Chair       

• Organized Pepperdine University’s annual campus-wide Filipino Heritage Dinners for over 100 attendees
• Coordinated communication and scheduling between PASA and the university’s Office of Intercultural Affairs
• Promoted the organization at university club conventions including the annual Pepperdine Culture Fest

Active Minds

Malibu, California, U.S.A. || August 2019 – December 2019

Vice President of Finance

• Managed the Pepperdine University chapter’s organizational funds for activity supplies and marketing materials
• Planned and facilitated club discussions on mental health education and community impact
• Organized campus events open to all university students to engage participants in conversations on mental health
• Represented the organization at campus conventions to promote the club’s mission of raising mental health awareness

Office of Intercultural Affairs, Pepperdine University

Malibu, CA, U.S.A. || September 2018 – April 2019

Intergroup Dialogue Facilitator

• Completed a 5-session intensive training course on interpersonal communication among people of diverse identities
• Created and facilitated an 8-session dialogue course on cross-cultural communication alongside a graduate colleague
• Implemented the project to foster an environment of thoughtfulness and connection among dialogue participants

Education

Pepperdine University

Malibu, California, U.S.A. || September 2015 – July 2020

Bachelor of Science in Business Administration, Minor in Marketing

• Courses: Business Policy, Strategy & Ethics; Marketing Research; Marketing Strategy; International Marketing; Financial Management; Managerial Accounting; Financial Accounting; Economics; Operations Management; Quantitative Analysis; Statistical Analysis for Business Decisions; Business Computing Applications
• Study Abroad Program: Shanghai Internship Program (Summer 2019)

University of California – Los Angeles Extension

Los Angeles, California, U.S.A. || June 2021 – September 2022

Certificate of Sustainability, Emphasis in Business Strategy

• Courses: Global Business Practices in Sustainability; Strategic Social Impact; Case Studies & Current Issues in Sustainability; Stakeholders & Engaging Communities

Academic Work

Collaborative Projects

ESG Strategy and Business Case for Trader Joe’s

UCLA Extension || January 2022 – March 2022

• Conducted historical and current company research to contextually analyze sustainability practices at Trader Joe’s
• Scoped the supermarket industry landscape to explore avenues for the development of a new ESG strategy
• Identified certification opportunities and corresponding partners to increase supply chain integrity and transparency
• Analyzed the market environment for grocery chains, focusing on trends in consumer demand and produce standards
• Presented a business case for supply chain transparency to persuade corporate leaders of the new initiative’s benefit

Internal and External Analysis of Facebook, Inc.

Pepperdine University || January 2020 – April 2020

• Analyzed Facebook, Inc.’s 10-K report to identify the company’s core competencies and evaluate existing operations
• Performed a comprehensive SWOT analysis to examine the company’s internal condition given its market environment
• Utilized Porter’s Five Forces analytical model to assess external factors impacting key players in the industry landscape
• Outlined and studied the company’s value chain to determine its greatest strengths and opportunities for development
• Conducted a CASE analysis to generate opportunity recommendations based on the prior completed evaluations

Marketing Strategy, The National Alliance on Mental Illness

• Analyzed local operations to identify opportunities for effective outreach channels and target demographic focus
• Created an integrated word-of-mouth and social media strategy for the Malibu/Topanga chapter
• Developed a detailed guidebook outlining the newly developed research-based strategic plan
• Reported the summarized strategy via slideshow presentation to the executive board of NAMI Greater Los Angeles

Influencer Research and Nonprofit Marketing Strategy Creation

Pepperdine University || August 2019 – December 2019

• Created a 15-question survey to research influencer impact on Generation Z’s non-profit engagement
• Researched Generation Z’s attitudes toward various tiers of social media influencers by conducting two focus groups
• Analyzed the gathered data’s implications for non-profit organizations using four established conceptual models
• Developed strategic recommendations to implement influencer marketing for non-profit organizational development

Individual Projects

Sustainable Institutions in Los Angeles County

UCLA Extension || September 2021 – December 2021

• Analyzed Los Angeles county operations to identify opportunities for the implementation of new ESG initiatives
• Developed an ESG strategy for the partnership of LA County public schools with local sustainable paper suppliers
• Utilized the ESG reporting framework to construct an impact model for the new sustainability solution
• Conducted a life cycle analysis (LCA) for recycled paper and researched new sustainable manufacturing methods
• Performed a stakeholder analysis on local manufacturing partners, government officials and school communities
• Presented a pitch deck for the developed ESG strategy proposal, addressing costs and benefits for major stakeholders

Tide Packaging Audit and Recommendations

UCLA Extension || September 2021 – December 2021

• Researched and outlined the development history of Tide’s liquid laundry detergent and its product packaging
• Constructed a detailed timeline showcasing Procter & Gamble’s sustainability initiatives with a focus on Tide
• Conducted a secondary research-based packaging audit for Tide’s current liquid detergent packaging practices
• Researched case studies and new opportunities for sustainable alternatives to existing packaging methods
• Utilized SWOT analysis and the 7R ESG reporting framework to identify tailored solutions for Tide’s operations
• Developed three strategic recommendations for new sustainable packaging, including associated pros and cons

Skills

Languages                            

English, Tagalog         

Technical skills

Microsoft Office (Excel, PowerPoint, Word, Outlook), Google Suite (Sheets, Slides, Docs, Forms), Meta Ads Manager, WordPress, Canva

Core competencies

Brand Marketing, Market Research, Strategy Development, Data Analysis, International Marketing, Internal and External Company Analysis, ESG Frameworks, Stakeholder Mapping, Cross-cultural Communication