“I had the opportunity to work with Joanna Peña, who led a graduate-level marketing project completed for Bay Polymers. Under Joanna’s leadership, the team delivered strong research and a thoughtful outside perspective on our organization, website, competitive position, and opportunities for growth.
ZEB KHANDWALA, BUSINESS DEVELOPMENT MANAGER AT BAY POLYMERS
I was particularly impressed by the depth of the team’s customer analysis, SWOT analysis, and use of the product lifecycle to assess where Bay Polymers currently stands. Their work provided useful insights that I can carry forward into future business and marketing decisions.
Joanna also led the development of a detailed brand book covering our logo, colour codes, letterheads, and email signatures. This was the most valuable part of the project from my perspective because it gave our organization a practical resource that we can actually use.
Joanna demonstrated leadership, organization, strategic thinking, and the ability to guide a team toward meaningful and tangible deliverables. I would gladly recommend her for opportunities requiring initiative, strong research, attention to detail, and the ability to turn a client’s needs into practical marketing solutions.”
“I had the pleasure of working alongside Joanna as marketing executives at Casa Bella Home and Living Corp. Joanna is a truly diligent worker and an exceptional teammate. She spearheaded the research and analytics efforts, providing crucial insights that helped us make informed marketing decisions. She also excelled at event planning, ensuring flawless execution of all our marketing activations. Beyond her technical skills, Joanna is a fantastic team player. She’s always willing to go the extra mile, offer support, and collaborate effectively. Her positive attitude and dedication make her a joy to work with.”
REX SABITSANA, SOCIAL MEDIA OFFICER AT SOLANA CREATIVES
FORMER MARKETING EXECUTIVE AT CASA BELLA HOME AND LIVING CORP.
“It’s rare to find someone as reliable as Joanna. I️ had the pleasure of working with her for two years while she was the Culture Chair of Pepperdine’s Pilipino-American Student Association, and we organized many events together. I️ can confidently attest to her adaptability to any team. She was a great leader as she successfully managed teams of people for events with over 100 attendees, and she was also a great team player, always willing to help out wherever else she could. I️ have no doubt that our organization could not have had the success and growth that it did if we did not have her. After years of working together, I would say that any team would be lucky to have Joanna.”
NAOMI CUYUGAN, CONTRACT MANAGER AT INTEL CORPORATION
FORMER RELATIONS CHAIR AT THE PILIPINO-AMERICAN STUDENT ASSOCIATION,
PEPPERDINE UNIVERSITY
“Joanna is a deep thinker and dedicated worker. Don’t be fooled by her quiet demeanor; this woman is a powerhouse! She listens intently and speaks with conviction, taking action to amplify marginalized voices.”
CORRIE ZACHARIA NAPIER, MANAGING DIRECTOR AT PAX NAPIER
FORMER PROGRAM DIRECTOR AT THE OFFICE OF INTERCULTURAL AFFAIRS,
PEPPERDINE UNIVERSITY
